{"id":5278,"date":"2020-10-28T13:21:19","date_gmt":"2020-10-28T13:21:19","guid":{"rendered":"https:\/\/nanosmarketing.com\/case-study\/umi-chao\/"},"modified":"2021-01-21T08:57:41","modified_gmt":"2021-01-21T08:57:41","slug":"restaurant-umi-und-chao","status":"publish","type":"dt_portfolio","link":"https:\/\/nanosmarketing.com\/de\/fallstudie\/restaurant-umi-und-chao\/","title":{"rendered":"Restaurant Umi &#038; Chao"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row equal_height=&#8220;yes&#8220; type=&#8220;vc_default&#8220;][vc_column css=&#8220;.vc_custom_1575291023632{padding-bottom: 50px !important;}&#8220; offset=&#8220;vc_col-lg-4 vc_col-md-5&#8243;][vc_column_text css=&#8220;.vc_custom_1603896478158{margin-bottom: 30px !important;border-left-width: 3px !important;padding-left: 20px !important;border-left-color: rgba(0,0,0,0.1) !important;border-left-style: solid !important;}&#8220;]<span class=\"color-secondary\">Kunde:<\/span> <strong><span class=\"color-title\">Umi &amp; Chao<\/span><\/strong><\/p>\n<p><span class=\"color-secondary\">Kategorie:<\/span> <strong><span class=\"color-title\">Restaurant<\/span><\/strong><\/p>\n<p><span class=\"color-secondary\">Datum:<\/span> <strong>M\u00e4rz<span class=\"color-title\">\u00a02020<\/span><\/strong>[\/vc_column_text]<style type=\"text\/css\" data-type=\"the7_shortcodes-inline-css\">.icon-with-text-shortcode.icon-text-id-9bca0c8fef45f4a09a6c322f7a83facb .text-icon {\n  width: 20px;\n  height: 20px;\n  line-height: 20px;\n  font-size: 16px;\n  border-radius: 200px;\n  margin: 0px 10px 0px 0px;\n}\n.icon-with-text-shortcode.icon-text-id-9bca0c8fef45f4a09a6c322f7a83facb .text-icon .icon-inner {\n  min-width: 20px;\n  min-height: 20px;\n  border-radius: 200px;\n}\n@media all and (-ms-high-contrast: none) {\n  .icon-with-text-shortcode.icon-text-id-9bca0c8fef45f4a09a6c322f7a83facb .text-icon .icon-inner {\n    height: 20px;\n  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.text-icon.dt-icon-hover-on:hover .soc-icon,\n#phantom .icon-with-text-shortcode.icon-text-id-9bca0c8fef45f4a09a6c322f7a83facb .text-icon.dt-icon-hover-on:hover .soc-icon {\n  color: #fff;\n  background: none;\n}\n#page .icon-with-text-shortcode.icon-text-id-9bca0c8fef45f4a09a6c322f7a83facb .text-icon.dt-icon-hover-on:not(:hover) .soc-font-icon,\n#phantom .icon-with-text-shortcode.icon-text-id-9bca0c8fef45f4a09a6c322f7a83facb .text-icon.dt-icon-hover-on:not(:hover) .soc-font-icon,\n#page .icon-with-text-shortcode.icon-text-id-9bca0c8fef45f4a09a6c322f7a83facb .text-icon.dt-icon-hover-on:not(:hover) .soc-icon,\n#phantom .icon-with-text-shortcode.icon-text-id-9bca0c8fef45f4a09a6c322f7a83facb .text-icon.dt-icon-hover-on:not(:hover) .soc-icon,\n#page .icon-with-text-shortcode.icon-text-id-9bca0c8fef45f4a09a6c322f7a83facb .text-icon.dt-icon-hover-off .soc-font-icon,\n#phantom .icon-with-text-shortcode.icon-text-id-9bca0c8fef45f4a09a6c322f7a83facb .text-icon.dt-icon-hover-off .soc-font-icon,\n#page .icon-with-text-shortcode.icon-text-id-9bca0c8fef45f4a09a6c322f7a83facb .text-icon.dt-icon-hover-off .soc-icon,\n#phantom .icon-with-text-shortcode.icon-text-id-9bca0c8fef45f4a09a6c322f7a83facb .text-icon.dt-icon-hover-off .soc-icon {\n  color: rgba(0,0,0,0.3);\n  background: none;\n}\n.icon-with-text-shortcode.icon-text-id-9bca0c8fef45f4a09a6c322f7a83facb.layout-1 {\n  grid-template-columns: 20px minmax(0,1fr);\n  grid-column-gap: 10px;\n}\n.icon-with-text-shortcode.icon-text-id-9bca0c8fef45f4a09a6c322f7a83facb.layout-2 {\n  grid-template-columns: minmax(0,1fr) 20px;\n  grid-column-gap: 0px;\n}\n.icon-with-text-shortcode.icon-text-id-9bca0c8fef45f4a09a6c322f7a83facb.layout-2 .text-icon {\n  margin-left: 0;\n}\n.icon-with-text-shortcode.icon-text-id-9bca0c8fef45f4a09a6c322f7a83facb.layout-3 {\n  grid-template-columns: 20px minmax(0,1fr);\n}\n.icon-with-text-shortcode.icon-text-id-9bca0c8fef45f4a09a6c322f7a83facb.layout-3 .dt-text-title {\n  margin-left: 10px;\n}\n.icon-with-text-shortcode.icon-text-id-9bca0c8fef45f4a09a6c322f7a83facb .dt-text-title,\n.icon-with-text-shortcode.icon-text-id-9bca0c8fef45f4a09a6c322f7a83facb .dt-text-title a {\n  font-weight: bold;\n}\n.icon-with-text-shortcode.icon-text-id-9bca0c8fef45f4a09a6c322f7a83facb .dt-text-title {\n  margin-bottom: 0px;\n}\n.icon-with-text-shortcode.icon-text-id-9bca0c8fef45f4a09a6c322f7a83facb .dt-text-desc {\n  margin-bottom: 0px;\n}<\/style><div class=\"icon-with-text-shortcode  icon-text-id-9bca0c8fef45f4a09a6c322f7a83facb layout-3  vc_custom_1603912446707 \" ><span   class=\"text-icon dt-icon-bg-off dt-icon-hover-off\" ><span class=\"icon-inner\"><i class=\"dt-regular-icon soc-icon fas fa-layer-group\"><\/i><i class=\"dt-hover-icon soc-icon fas fa-layer-group\"><\/i><\/span><\/span><h5 class=\"dt-text-title\"  >Facebook, Instagram und Google<\/h5><\/div><style type=\"text\/css\" data-type=\"the7_shortcodes-inline-css\">.icon-with-text-shortcode.icon-text-id-6e075eb997ba842a760b8a33fe954326 .text-icon {\n  width: 20px;\n  height: 20px;\n  line-height: 20px;\n  font-size: 16px;\n  border-radius: 200px;\n  margin: 0px 10px 0px 0px;\n}\n.icon-with-text-shortcode.icon-text-id-6e075eb997ba842a760b8a33fe954326 .text-icon .icon-inner {\n  min-width: 20px;\n  min-height: 20px;\n  border-radius: 200px;\n}\n@media all and (-ms-high-contrast: none) {\n  .icon-with-text-shortcode.icon-text-id-6e075eb997ba842a760b8a33fe954326 .text-icon .icon-inner {\n    height: 20px;\n  }\n}\n.icon-with-text-shortcode.icon-text-id-6e075eb997ba842a760b8a33fe954326 .text-icon .dt-hover-icon {\n  line-height: 20px;\n}\n.icon-with-text-shortcode.icon-text-id-6e075eb997ba842a760b8a33fe954326 .text-icon:before,\n.icon-with-text-shortcode.icon-text-id-6e075eb997ba842a760b8a33fe954326 .text-icon:after,\n.icon-with-text-shortcode.icon-text-id-6e075eb997ba842a760b8a33fe954326 .text-icon .icon-inner:before,\n.icon-with-text-shortcode.icon-text-id-6e075eb997ba842a760b8a33fe954326 .text-icon .icon-inner:after {\n  min-width: 100%;\n  min-height: 100%;\n  padding: inherit;\n  border-radius: inherit;\n}\n.icon-with-text-shortcode.icon-text-id-6e075eb997ba842a760b8a33fe954326 .text-icon.dt-icon-border-on:before {\n  border-width: 0px;\n  border-style: solid;\n}\n.dt-icon-border-dashed.icon-with-text-shortcode.icon-text-id-6e075eb997ba842a760b8a33fe954326 .text-icon.dt-icon-border-on:before {\n  border-style: dashed;\n}\n.dt-icon-border-dotted.icon-with-text-shortcode.icon-text-id-6e075eb997ba842a760b8a33fe954326 .text-icon.dt-icon-border-on:before {\n  border-style: dotted;\n}\n.dt-icon-border-double.icon-with-text-shortcode.icon-text-id-6e075eb997ba842a760b8a33fe954326 .text-icon.dt-icon-border-on:before {\n  border-style: double;\n}\n.icon-with-text-shortcode.icon-text-id-6e075eb997ba842a760b8a33fe954326 .text-icon.dt-icon-border-dashed.dt-icon-border-on:before {\n  border-style: dashed;\n}\n.icon-with-text-shortcode.icon-text-id-6e075eb997ba842a760b8a33fe954326 .text-icon.dt-icon-border-dotted.dt-icon-border-on:before {\n  border-style: dotted;\n}\n.icon-with-text-shortcode.icon-text-id-6e075eb997ba842a760b8a33fe954326 .text-icon.dt-icon-border-double.dt-icon-border-on:before {\n  border-style: double;\n}\n.icon-with-text-shortcode.icon-text-id-6e075eb997ba842a760b8a33fe954326 .text-icon.dt-icon-hover-border-on:after {\n  border-width: 0px;\n  border-style: solid;\n}\n.icon-with-text-shortcode.icon-text-id-6e075eb997ba842a760b8a33fe954326 .text-icon.dt-icon-border-dashed.dt-icon-hover-border-on:after {\n  border-style: dashed;\n}\n.icon-with-text-shortcode.icon-text-id-6e075eb997ba842a760b8a33fe954326 .text-icon.dt-icon-border-dotted.dt-icon-hover-border-on:after {\n  border-style: dotted;\n}\n.icon-with-text-shortcode.icon-text-id-6e075eb997ba842a760b8a33fe954326 .text-icon.dt-icon-border-double.dt-icon-hover-border-on:after {\n  border-style: double;\n}\n.icon-with-text-shortcode.icon-text-id-6e075eb997ba842a760b8a33fe954326 .text-icon.dt-icon-hover-on:hover {\n  font-size: 16px;\n}\n#page .icon-with-text-shortcode.icon-text-id-6e075eb997ba842a760b8a33fe954326 .text-icon.dt-icon-hover-on:hover .soc-font-icon,\n#phantom .icon-with-text-shortcode.icon-text-id-6e075eb997ba842a760b8a33fe954326 .text-icon.dt-icon-hover-on:hover .soc-font-icon,\n#page .icon-with-text-shortcode.icon-text-id-6e075eb997ba842a760b8a33fe954326 .text-icon.dt-icon-hover-on:hover .soc-icon,\n#phantom .icon-with-text-shortcode.icon-text-id-6e075eb997ba842a760b8a33fe954326 .text-icon.dt-icon-hover-on:hover .soc-icon {\n  color: #fff;\n  background: none;\n}\n#page .icon-with-text-shortcode.icon-text-id-6e075eb997ba842a760b8a33fe954326 .text-icon.dt-icon-hover-on:not(:hover) .soc-font-icon,\n#phantom .icon-with-text-shortcode.icon-text-id-6e075eb997ba842a760b8a33fe954326 .text-icon.dt-icon-hover-on:not(:hover) .soc-font-icon,\n#page .icon-with-text-shortcode.icon-text-id-6e075eb997ba842a760b8a33fe954326 .text-icon.dt-icon-hover-on:not(:hover) .soc-icon,\n#phantom .icon-with-text-shortcode.icon-text-id-6e075eb997ba842a760b8a33fe954326 .text-icon.dt-icon-hover-on:not(:hover) .soc-icon,\n#page .icon-with-text-shortcode.icon-text-id-6e075eb997ba842a760b8a33fe954326 .text-icon.dt-icon-hover-off .soc-font-icon,\n#phantom .icon-with-text-shortcode.icon-text-id-6e075eb997ba842a760b8a33fe954326 .text-icon.dt-icon-hover-off .soc-font-icon,\n#page .icon-with-text-shortcode.icon-text-id-6e075eb997ba842a760b8a33fe954326 .text-icon.dt-icon-hover-off .soc-icon,\n#phantom .icon-with-text-shortcode.icon-text-id-6e075eb997ba842a760b8a33fe954326 .text-icon.dt-icon-hover-off .soc-icon {\n  color: rgba(0,0,0,0.3);\n  background: none;\n}\n.icon-with-text-shortcode.icon-text-id-6e075eb997ba842a760b8a33fe954326.layout-1 {\n  grid-template-columns: 20px minmax(0,1fr);\n  grid-column-gap: 10px;\n}\n.icon-with-text-shortcode.icon-text-id-6e075eb997ba842a760b8a33fe954326.layout-2 {\n  grid-template-columns: minmax(0,1fr) 20px;\n  grid-column-gap: 0px;\n}\n.icon-with-text-shortcode.icon-text-id-6e075eb997ba842a760b8a33fe954326.layout-2 .text-icon {\n  margin-left: 0;\n}\n.icon-with-text-shortcode.icon-text-id-6e075eb997ba842a760b8a33fe954326.layout-3 {\n  grid-template-columns: 20px minmax(0,1fr);\n}\n.icon-with-text-shortcode.icon-text-id-6e075eb997ba842a760b8a33fe954326.layout-3 .dt-text-title {\n  margin-left: 10px;\n}\n.icon-with-text-shortcode.icon-text-id-6e075eb997ba842a760b8a33fe954326 .dt-text-title,\n.icon-with-text-shortcode.icon-text-id-6e075eb997ba842a760b8a33fe954326 .dt-text-title a {\n  font-weight: bold;\n}\n.icon-with-text-shortcode.icon-text-id-6e075eb997ba842a760b8a33fe954326 .dt-text-title {\n  margin-bottom: 0px;\n}\n.icon-with-text-shortcode.icon-text-id-6e075eb997ba842a760b8a33fe954326 .dt-text-desc {\n  margin-bottom: 0px;\n}<\/style><div class=\"icon-with-text-shortcode  icon-text-id-6e075eb997ba842a760b8a33fe954326 layout-3  vc_custom_1603912462295 \" ><span   class=\"text-icon dt-icon-bg-off dt-icon-hover-off\" ><span class=\"icon-inner\"><i class=\"dt-regular-icon soc-icon fas fa-bold\"><\/i><i class=\"dt-hover-icon soc-icon fas fa-bold\"><\/i><\/span><\/span><h5 class=\"dt-text-title\"  >Test 40\u20ac<\/h5><\/div>[\/vc_column][vc_column offset=&#8220;vc_col-lg-offset-0 vc_col-lg-8 vc_col-md-offset-0 vc_col-md-7 vc_col-sm-offset-0&#8243;]<style type=\"text\/css\" data-type=\"the7_shortcodes-inline-css\">.shortcode-single-image-wrap.shortcode-single-image-e9e7dc51eae06bf84d4a0f0b1edffe27.enable-bg-rollover .rollover i,\n.shortcode-single-image-wrap.shortcode-single-image-e9e7dc51eae06bf84d4a0f0b1edffe27.enable-bg-rollover .rollover-video i {\n  background: -webkit-linear-gradient();\n  background: linear-gradient();\n}\n.shortcode-single-image-wrap.shortcode-single-image-e9e7dc51eae06bf84d4a0f0b1edffe27 .rollover-icon {\n  font-size: 32px;\n  color: #ffffff;\n  min-width: 44px;\n  min-height: 44px;\n  line-height: 44px;\n  border-radius: 100px;\n  border-style: solid;\n  border-width: 0px;\n}\n.dt-icon-bg-on.shortcode-single-image-wrap.shortcode-single-image-e9e7dc51eae06bf84d4a0f0b1edffe27 .rollover-icon {\n  background: rgba(255,255,255,0.3);\n  box-shadow: none;\n}<\/style><div class=\"shortcode-single-image-wrap shortcode-single-image-e9e7dc51eae06bf84d4a0f0b1edffe27 alignnone  enable-bg-rollover dt-icon-bg-off\" style=\"margin-top:0px; margin-bottom:0px; margin-left:0px; margin-right:0px;\"><div class=\"shortcode-single-image\"><div class=\"fancy-media-wrap  layzr-bg\" style=\"\"><img fetchpriority=\"high\" decoding=\"async\" class=\"preload-me lazy-load aspect\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D&#39;http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg&#39;%20viewBox%3D&#39;0%200%201200%20800&#39;%2F%3E\" data-src=\"https:\/\/nanosmarketing.com\/wp-content\/uploads\/2020\/10\/5ea3198db75b752d75e2eba7_case-study-umi-and-chao-1200px.jpg\" data-srcset=\"https:\/\/nanosmarketing.com\/wp-content\/uploads\/2020\/10\/5ea3198db75b752d75e2eba7_case-study-umi-and-chao-1200px.jpg 1200w\" loading=\"eager\" sizes=\"(max-width: 1200px) 100vw, 1200px\" width=\"1200\" height=\"800\"  data-dt-location=\"https:\/\/nanosmarketing.com\/de\/?attachment_id=4348\" style=\"--ratio: 1200 \/ 800;\" alt=\"\" \/><\/div><\/div><\/div>[vc_column_text css=&#8220;.vc_custom_1603964376936{margin-top: 40px !important;padding-bottom: 30px !important;}&#8220;]<\/p>\n<h2><\/h2>\n<h2>Fallstudie &#8211; Restaurant<\/h2>\n<p>&nbsp;<\/p>\n<p><a href=\"http:\/\/www.umichao.se\/\" target=\"_blank\" rel=\"noopener\">Umi &amp; Chao<\/a> <span style=\"font-weight: 400;\">ist ein asiatisches Fusion-Restaurant in V\u00e4llingby, einem Vorort im schwedischen Gro\u00dfraum Stockholm. Anhand ihrer Website war nicht klar, dass sie eine Vielzahl von popul\u00e4ren asiatischen &#8211; japanischen, thail\u00e4ndischen und chinesischen &#8211; Gerichten anbieten. Dies machte es dem Restaurant schwer, ohne gro\u00dfe Marketinginvestitionen neue Kunden zu gewinnen.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Umi &amp; Chao beschlossen daher, eine kleine Testkampagne bei Nanos zu platzieren und 40 Euro zu investieren. <\/span><b>Innerhalb von 10 Minuten haben sie eine Kampagne erstellt, die dann gleichm\u00e4\u00dfig auf Google, Facebook und Instagram verteilt wurde.<\/b><\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-5281 size-full\" src=\"https:\/\/nanosmarketing.com\/wp-content\/uploads\/2020\/10\/5ea321aea75e347722427c33_case-study-umi-and-chao-gfx-01.jpg\" alt=\"\" width=\"464\" height=\"630\" srcset=\"https:\/\/nanosmarketing.com\/wp-content\/uploads\/2020\/10\/5ea321aea75e347722427c33_case-study-umi-and-chao-gfx-01.jpg 464w, https:\/\/nanosmarketing.com\/wp-content\/uploads\/2020\/10\/5ea321aea75e347722427c33_case-study-umi-and-chao-gfx-01-221x300.jpg 221w\" sizes=\"(max-width: 464px) 100vw, 464px\" \/><\/p>\n<h2><\/h2>\n<h2><b>WAS NANOS GETAN HAT<\/b><\/h2>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Die Anzeige des Restaurants wurde von Nanos KI optimiert und richtete sich an Personen, die nach Angeboten des Restaurants suchten oder an Sushi, Dim Sum, Steak- und Meeresfr\u00fcchtesalate, japanisches, chinesisches, vietnamesisches und thail\u00e4ndisches Essen interessiert waren. Die Anzeige beschr\u00e4nkte sich geografisch auch auf das Gebiet Stockholm.<\/span><\/p>\n<h2><\/h2>\n<h2><b>DIE ERGEBNISSE NACH NUR EINEN TAG<\/b><\/h2>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Innerhalb von 30 Stunden erzielte die Kampagne bemerkenswerte Ergebnisse:\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Facebook meldete 329.000 Impressionen und 71 Klicks. Dies entspricht eine Klickrate von 2%, die weit \u00fcber dem Branchendurchschnitt von 1,20% liegt.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Instagram meldete 245.000 Impressionen und 34 Klicks, was einer Klickrate von 1% entspricht. Auch hier liegt diese \u00fcber dem Branchendurchschnitt von 0,8%.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Google erzielte mit 581 Impressionen und 14 Klicks eine Klickrate von 2%. Der Branchendurchschnitt liegt bei 0,9%.<\/span><\/p>\n<p style=\"text-align: center;\">\u200d<img decoding=\"async\" class=\"aligncenter wp-image-5283 size-large\" src=\"https:\/\/nanosmarketing.com\/wp-content\/uploads\/2020\/10\/5ea321f74db1a2e0b536dab2_case-study-umi-and-chao-gfx-02-1024x500.jpg\" alt=\"\" width=\"1024\" height=\"500\" srcset=\"https:\/\/nanosmarketing.com\/wp-content\/uploads\/2020\/10\/5ea321f74db1a2e0b536dab2_case-study-umi-and-chao-gfx-02-1024x500.jpg 1024w, https:\/\/nanosmarketing.com\/wp-content\/uploads\/2020\/10\/5ea321f74db1a2e0b536dab2_case-study-umi-and-chao-gfx-02-300x147.jpg 300w, https:\/\/nanosmarketing.com\/wp-content\/uploads\/2020\/10\/5ea321f74db1a2e0b536dab2_case-study-umi-and-chao-gfx-02-768x375.jpg 768w, https:\/\/nanosmarketing.com\/wp-content\/uploads\/2020\/10\/5ea321f74db1a2e0b536dab2_case-study-umi-and-chao-gfx-02.jpg 1111w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Fallstudie, Umi &#038; Chao, ein Asian Fusion Restaurant in V\u00e4llingby, Stockholm, Schweden.<\/p>\n","protected":false},"author":1,"featured_media":5285,"comment_status":"closed","ping_status":"closed","template":"","dt_portfolio_category":[137],"dt_portfolio_tags":[86,92],"class_list":["post-5278","dt_portfolio","type-dt_portfolio","status-publish","has-post-thumbnail","hentry","dt_portfolio_category-marketing-de","dt_portfolio_tags-case-study","dt_portfolio_tags-restaurant","dt_portfolio_category-137","description-off"],"_links":{"self":[{"href":"https:\/\/nanosmarketing.com\/de\/wp-json\/wp\/v2\/dt_portfolio\/5278","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nanosmarketing.com\/de\/wp-json\/wp\/v2\/dt_portfolio"}],"about":[{"href":"https:\/\/nanosmarketing.com\/de\/wp-json\/wp\/v2\/types\/dt_portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/nanosmarketing.com\/de\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/nanosmarketing.com\/de\/wp-json\/wp\/v2\/comments?post=5278"}],"version-history":[{"count":0,"href":"https:\/\/nanosmarketing.com\/de\/wp-json\/wp\/v2\/dt_portfolio\/5278\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/nanosmarketing.com\/de\/wp-json\/wp\/v2\/media\/5285"}],"wp:attachment":[{"href":"https:\/\/nanosmarketing.com\/de\/wp-json\/wp\/v2\/media?parent=5278"}],"wp:term":[{"taxonomy":"dt_portfolio_category","embeddable":true,"href":"https:\/\/nanosmarketing.com\/de\/wp-json\/wp\/v2\/dt_portfolio_category?post=5278"},{"taxonomy":"dt_portfolio_tags","embeddable":true,"href":"https:\/\/nanosmarketing.com\/de\/wp-json\/wp\/v2\/dt_portfolio_tags?post=5278"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}